Every wondered how to get more customers? Whether you are trying to drive more traffic to your blog, to your sales page, or another social media site, Facebook is a great tool to help. In working with clients, I get a lot of requests to help them get their “Facebook off the ground”. I used to be surprised at how many small business owners weren’t on Facebook at all, but after working with many of them, I understand. It can be overwhelming, and it is VERY time consuming to learn how to use Facebook (profile versus a page for your business), who to use it with, why – what the purpose is for using it, and what to put on it!
Because I realized that MOST (yes, MOST) of the businesses I was working with needed the most basic of breakdowns on how to even get started on Facebook (many had never used it before, in any capacity), I developed some training that I can provide them to help them get started. This training is not intended to be the end-all-be-all on Facebook – there isn’t enough white space to write it all done, and even if I did, Facebook would have changed so much by the time I finished, it would be irrelevant.
Instead, I started with the basics, and because I recognized the level of discomfort many business owners had, I included screenshots and very tactical, step-by-step instructions. Here are some of the areas that are covered:
- Profile versus Page
- How to create a Page for your business
- How to create a professional-looking cover page image
- How to “leave your profile page behind” (if you choose to)
- Target market overview
- Page Content (what to post, when to post, how to post, how to engage with customers, etc.)
- … and more!
If you are interested in receiving the report, drop a comment below and let me know! I am also working on a video training of the same material, and would love to know which delivery format you would prefer (document or video), and if there is anything else you’d like to see included in the “101” version? Looking forward to reading your comments!