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Marketing Your Business Facebook Style

Facebook Fast Track Marketing

Facebook Fast Track Marketing

Every wondered how to get more customers? Whether you are trying to drive more traffic to your blog, to your sales page, or another social media site, Facebook is a great tool to help. In working with clients, I get a lot of requests to help them get their “Facebook off the ground”. I used to be surprised at how many small business owners weren’t on Facebook at all, but after working with many of them, I understand. It can be overwhelming, and it is VERY time consuming to learn how to use Facebook (profile versus a page for your business), who to use it with, why – what the purpose is for using it, and what to put on it!

Because I realized that MOST (yes, MOST) of the businesses I was working with needed the most basic of breakdowns on how to even get started on Facebook (many had never used it before, in any capacity), I developed some training that I can provide them to help them get started. This training is not intended to be the end-all-be-all on Facebook – there isn’t enough white space to write it all done, and even if I did, Facebook would have changed so much by the time I finished, it would be irrelevant.

Instead, I started with the basics, and because I recognized the level of discomfort many business owners had, I included screenshots and very tactical, step-by-step instructions. Here are some of the areas that are covered:

  • Profile versus Page
  • How to create a Page for your business
  • How to create a professional-looking cover page image
  • How to “leave your profile page behind” (if you choose to)
  • Target market overview
  • Page Content (what to post, when to post, how to post, how to engage with customers, etc.)
  • … and more!

If you are interested in receiving the report, drop a comment below and let me know! I am also working on a video training of the same material, and would love to know which delivery format you would prefer (document or video), and if there is anything else you’d like to see included in the “101” version? Looking forward to reading your comments!


5 Places to Find New Customers

5 places to find new customers_graphic

5 places to find new customers

 

Sometimes, we get so used to taking care of the day-to-day, that we forget to take time to think of the new opportunities surrounding us. It can be really hard to see things – especially if you aren’t really “looking” for them. In some cases, you’re too narrowly focused on one area, and not opening up a broader lens to see other opportunities. One great way to increase your lens slightly is by “theming” your days, which you can read about by clicking HERE.

Whether you are looking to start a new business, grow your existing business, or you are an employee or individual simply looking to expand your network, there are opportunities all around you that you may be missing out on.

In my business, I help business owners and executives strategize their business, and then put it into tactical, actionable steps. While the details definitely vary from one industry to another, the core concepts hold true and remain relevant regardless. In fact, they hold true even if you aren’t in business at all! Maybe you just want to get some work done on your house but don’t know who to hire, or maybe you just want to meet new friends in a new city! One of the biggest challenges business owners have is finding new client opportunities. For non-business owners or executives, this may just mean finding new friendship or employment opportunities. Regardless, the number of opportunities you come across are directly related to the size of your network. Bigger network = more opportunities.

To help you grow your network – whether it is for business or social reasons, here are five ways you may not have previously considered:

1. Identify the kind of people you want to meet, then register for industry events, associations, forums, and conventions that these people would be likely to attend. Bring along your business cards!

2. Use your hobby as an advantage – join a yoga class, dance class, cooking class, arts and crafts class. While there, make it a point to introduce yourself and tie your business into your talks to at least 2 people in each class.

3. Use LinkedIn to explore your existing contacts’ connections, and ask them to set up an introduction on those that fit your target customer profile.

4. Identify some restaurants your idea customers’ would likely dine in, then work with the manger/owner to set up a mini-workshop or a table there.

5. Contact local schools and other non-profit organizations and offer free giveaways to support their fundraising efforts. This could be for a silent auction, bingo award, or something else. This will introduce your business to new customers with a freebie, and get them to love your product or service so that they become paying customers, later.

Have you tried any or all of the above? Comment below and tell me some of the successful ways you have increased your network, and ultimately, opportunities. I’d love to hear your thoughts and ideas!